THE HUB · EVERYTHING FOR THE WEEK LIVES HERE
Fed decides Wed 2pm (~80% hold priced, hike risk live with core PCE at 3.4% and Brent near $97) · June PCE + Q2 GDP Thu 8:30am · MSFT/META Wed + AAPL/AMZN Thu earnings. Through-line: is money cheaper or more expensive for your family in 2027? The episode EARNS the hook with the receipts — segment bodies stay measured and sourced.
scripts/scripts.md), queue the b-roll galleries below, charge everything.








+169% · 10.6h (+167%) · +4 subs → 422 · Scratch Ticket 799 (64.8%) · EYL debt-vs-SPY react 55 @ 103.2% avg viewed — first fresh post over 100% · ⚠ strike warning week 4
+40.3% · likes 159 (+218%) · comments net +23 · Search 50% / For You 47.9% · top: option-chain Pt 2 428 · scratch tickets 350+338 · candlesticks 272/96K · $3.3T react 195 (shipped Wed) · Search query: "how to read advanced stock chart"
followers flat · EYL calc react 193 (78.5% non-foll.) · scratch react 209 · 30-day: 17.8K views · 88.3% non-followers · peak 3pm ET · ⚠ Wed react never shipped on IG · age/gender still mobile-only
The collab streak is OVER (shipped Fri, a day early) and the "creator claim → OUR calculator → verdict" shape produced the first >100% avg-viewed post. This week: same shape (Caleb Hammer), concrete pump-price react Tue, search-demanded chart evergreen Thu.
Through-line (opened cold, answered in Seg 4): "After this week — the Fed's verdict, $4 gas, and Big Tech's earnings — is money getting cheaper or more expensive for your family in 2027?"
| Time | Segment | Points + cues |
|---|---|---|
| 0:00–1:30 | Cold open (word-for-word) | $4 gas · the verdict · the question · "stay to the end — it decides your car loan, card rate, and any refi this year" |
| 1:30–10:00 | Seg 1 · The Verdict | FILL LIVE: hold/hike + Warsh quote · core PCE 3.4 vs target 2.0 (✏️ circle the gap) · 🖥 dashboard panel 1 · 🎬 planted: "your card is renting money at 22 percent" · re-anchor → "the pump writes your budget — next" |
| 10:00–18:00 | Seg 2 · $4 Gas | AAA $4.09 · Brent $77→$97 (Hormuz) · rockets-and-feathers lag · $360/household math · EIA ~$3.80 Q3 IF quiet · 🖥 panel 2 · 🎬 "a strait in Iran added $360 you never voted on" |
| 18:00–27:00 | Seg 3 · Big Tech receipts | FILL LIVE: MSFT/META (Wed) + AAPL/AMZN (Thu) verdicts + AI-capex quotes · SPY two-lines read (✏️ draw the lines) · 🖥 panel 3 · 🎬 "your 401k owns their homework" |
| 27:00–35:00 | Seg 4 · Your 2027 | Answer the through-line from the filled receipts · funding ladder IN FULL · Sat reel's $6,861 example · Discord Q&A ×3 · 🖥 panel 4 · 🎬 "the Fed decides the weather — your credit score decides your house" |
| 35:00+ | Outro (word-for-word) | recap 3 moves (fixed payment · two lines · $30 pump-back) · Discord · D Waugh sign-off → Wolf sign-off LAST |
Sources to re-verify Sunday AM: FOMC statement + presser · BEA June PCE + Q2 GDP · AAA average · Brent close · Fed G.19 22.15% APR · 4 earnings releases · SPY MA recompute. Full rundown: scripts/podcast-rundown.md · dashboard: screenshare/fed-week-dashboard.html
Going in: 3.50–3.75%, ~80% hold priced, hike risk live (some desks call 4.00%). No dot plot — statement + Warsh presser (2:30) carry the signal.
June Personal Income & Outlays (May: headline 4.1% / core 3.4% — highest since Oct '23) + Q2 GDP advance (Q1: +2.1%). Last inflation read before September's meeting.
MSFT + META (Wed) · AAPL + AMZN (Thu). After Alphabet/Tesla sank last week on AI-capex fear — these four ARE the market's verdict.
AAA national avg Jul 23, +15¢/wk, first $4+ since 2022 · Brent ~$97 (+26% in 2 wks) on Strait-of-Hormuz strikes · EIA Q3 outlook ~$3.80 IF it calms. No jobs report this week (next NFP ~Aug 7).
| Day | Proven pillar (what wins) | Timely peg (what's now) | Audience (who's watching) |
|---|---|---|---|
| Tue | P6 concrete react — every all-time reach winner is a concrete event | $4.09 gas + Fed-eve — the most concrete number in America, 18 hours before the decision | All-platform; peak window spent here (reach-spike) · comment-trigger CTA |
| Thu | P1 chart evergreen — the 95K–125K search-durable vein, never skipped | Our own Search query this week asked for it verbatim; SPY's 50/200 story is live after the selloff | TikTok Search (50% of traffic), male 25–44 · off-peak, compounds regardless |
| Sat | Collab/guest-react — IG's ~100× format; the shape just hit 103.2% avg viewed | Caleb Hammer (panel rotation) + 22.15% APR in the week the Fed didn't help borrowers | IG-first at 3pm peak · male 25–44 wealth-builders · hard-DM weekend CTA |
| Sun | Anchor long-form — the week's clip source | The completed Fed week: verdict + PCE/GDP + 4 earnings reports IN hand | YT 35–54 family/retirement cut · publishes SAME DAY (new standing rule) |
Age-split on the flagship: Tue's react records ONE body with TWO intros — TikTok/IG 25–34 ("your fill-up, your first car loan") and YT 35–54 ("your family's $360, your refi"). Data-explainer check: PCE/GDP day gets NO standalone explainer — release-day numbers ride the FILL-LIVE frame and the podcast (audit rule: abstract data only when pegged concrete).
TikTok: most-active Jul 23, 2–3pm — the hour oscillates inside 12–7pm; spend it on reach-spikes. IG: peak 3pm (1,881 active), strong 9a–6p. YT: "when viewers online" still no data — long-form AM (indexing), Shorts into the evening band.
Male 82% / Female 17% · 25–34 = 40.9%, 35–44 = 26.1%, 45–54 = 9.1% · US 94.7%. Viewers-also-watched: Carterpcs, Credit Karma, tradepulse.edge — tech/finance-tool adjacents.
Male 100% (7-day) · 35–44 = 39.3% top · 45–54 = 21.6% · 55–64 = 7.2% · US 78.7% · mobile 77.8% / TV 15.7% · 98.3% of watch time non-subscribed → discovery channel; route family/retirement stakes here.
7,523 followers · 30-day reach 12,238 · Reels = 99.3% of interactions · peak 3pm ET · ⚠ age/gender/location still MOBILE-ONLY — pull from the app when possible (gap stands).
YT 35–54 → 401(k) match/true-up, backdoor Roth, RSUs (bank #36–40). TikTok 25–34 → first brokerage, buy-vs-rent, student loans (#41–45). Parents/female reach → custodial/529, couples-and-money (#46–47). Bonds explainer gap still open ("best treasury bonds to buy 2026" query, 2 wks running).
This week's pull: NONE — full slate. Tue react + Thu evergreen + Sat collab + Sun podcast leaves no open evergreen slot under the 3+1 cadence. Standby: the collab SHIPPED last week (streak over), so reel #16's drop-dead clause stands down — it stays staged as a general backup. #30 (volatile-market) stays held for the next true selloff week. A surprise-hike 4th drop would be a fresh react, not a bank pull. Full bank ships with this site: TGW Evergreen Reel Bank.md
| Tier | Reels (# · title · on-screen · CTA) |
|---|---|
| TIER 1 · IG-priority | 7 Behind TGW · 8 Real work day · 9 Why I started · 13 Discord transformation · 16 Think vs reality (staged) · 17 Before vs after · 29 When it got real (all soft) — debate/save-bait: 10 Investing myth · 14 Bad money advice · 18 Before you invest · 22 Unpopular opinion · 32 Why it's not growing · 34 Comment [WORD] (comment-trigger) |
| TIER 2 · filler | 1 Small wins · 2 Costliest lesson · 4 Pay yourself first · 5 Start scared · 6 Wish I knew · 11 Beginners get wrong · 12 My process · 15 From $0 · 20 What I'm building · 21 Where to start · 23 Beginner vs pro · 25 Emergency fund · 26 5-min move · 28 Why people quit · 30 Volatile market (HELD) · 31 Do this instead · 35 DM me (hard, wknd) |
| TIER 3 · TT-Search | 3 Morning routine · 19 Free tools · 27 Why DCA wins · 33 Automate it |
| Demo adds 36–47 | YT 35–54: 36 401(k) match · 37 Backdoor Roth · 38 RSUs · 39 Catch-up 50+ · 40 Generational 101 — TT 25–34: 41 First paycheck · 42 First brokerage · 43 Buy vs rent · 44 Student loans · 45 Negotiation — Parents/female reach: 46 Custodial/529 · 47 Couples & money |
Fix the credit (Sat: the $250 exit) → get approved for funding → open a brokerage (Thu: read the chart before you fund it) → put capital to work (Tue: the $30/mo that becomes $36K). The Fed sets the weather; the ladder is your house. Say it on every multi-product touch.